Malaysian Islamic Super App TheNoor Seeks To Raise RM5 Million through Islamic ECF Platform Ethis

Ethis x TheNoor
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  • Pre-money valuation of RM42,900,000 (USD9.62 million) with nearly 6 million app downloads
  • Investors can partake in the equity crowdfunding campaign with a minimum investment amount of RM500 for 20 shares

19 August 2022, Kuala Lumpur, Malaysia – Malaysia’s first-ever Islamic lifestyle super app, TheNoor (Noor Luminous Sdn Bhd) aims to raise RM5 million (USD 1.12 million) via Malaysian impact investment and Islamic equity crowdfunding platform, Ethis.

At a pre-money valuation of RM42,900,000 (USD9.62 million), investors can take part in the equity crowdfunding campaign for TheNoor (which means light in Arabic) with a minimum investment amount of RM500 for 20 shares.

Since launched in January 2021, TheNoor has already gained nearly 6 million downloads on the Google Play Store and the Apple App Store, empowering over 2.8 million registered users. Aside from helping users achieve their spiritual commitment, the app brings them closer to their religion through continuous learning and exposure to the teachings of Islam through a more fresh, accessible, interactive and individualized method.

The faith-based app aims to help more Muslims live a holistic lifestyle through its variety of in-app features, which include real-time location detection to discover close-by mosques and Qiblah, prayer time schedules, seamless Zakat payment tracking, built-in Faraid algorithm to calculate and allocate estates and weather updates.

The current core application provides a modern and comprehensive on-the-go Al-Quran player that comes with high-resolution audio voice translation options in 5 languages, with more languages soon to be added. It also features Al-Quran reading assistance for beginners.

TheNoor co-founder and chief technology officer, Mohd Izzairi Yamin is an experienced tech entrepreneur having launched a VC-backed startup and received support from agencies such as MRANTI (formerly known as MaGIC). Izzairi said that the investment will be channeled to capitalize on a fast-growing market, increase research and development push, enhance advertising and promotion efforts as well as grow the team.

“The crowdfunding will help us refine our application so that we continue to create offerings that will nurture and enrich the lifestyles of Muslims around the globe. The halal industry is swiftly becoming a competitive and fast-moving sector globally and we want to tap this through tech. Tech enables more Muslims to achieve their spiritual commitment by transforming how we engage with Islam. We are continuously working on a variety of new features to create added value for our users and will see the rollout of more interactive content, educational offerings for kids, Shariah Counters Projections, an e-wallet and more.”

The app is compatible with active gears allowing users to track their Solah patterns and monitor their calorie burn rate during Solah. The in-app marketplace, NoorCommerce, has been revamped, enabling users to browse, purchase and sell halal products in multi currencies.

Noor Neelofa Mohd Noor, TheNoor co-founder and chief executive officer said: “TheNoor was designed for Muslims like you and me who juggles between the demand of modern lives whether at home, work or when we travel. It is a go-to resource for Muslims everywhere to form meaningful relationships with the religion through guided teachings and offerings that are rooted in Islamic principles and ideals. Not only can technology help us be more productive and connected, but it can also help us become better Muslims.”

While the app is free, TheNoor employs an easy-to-scale business model and generates revenue through its financial and travel services, partnerships, eCommerce and in-app advertising.

“As the first shariah-compliant ECF platform in Malaysia, there is a natural synergy between us and TheNoor in terms of our core values, propositions and fundamental beliefs to support the rapid growth of the Islamic economy together. At ETHIS, we are honoured to be able to support TheNoor’s crowdfunding campaign as part of their continued growth journey and ambition to impact Muslims around the world. We see that as an ongoing effort to circulate good not just amongst Muslims but also involving the general society. This crowdfunding campaign serves as an opportunity for all to support one of the fastest growing Malaysian Islamic-based tech startup by way of investing in them,” said Ethis Malaysia Chief Executive Officer Wan Mohd Dazriq Wan Zulkiflee.

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This year, in collaboration with Tabung Haji Travel & Services Sdn Bhd (THTS), TheNoor plans to introduce in-app umrah packages, enabling users to conduct everything umrah related- from registrations and bookings right up to the completion of the Islamic pilgrimage. It also includes a mutawif tracker, detailed travel itinerary, travel insurance, currency exchange services and an umrah course for users to get a refresher on rituals.

According to the ‘State of the Global Islamic Economy Report 2018/19’ by Thomson Reuters in cooperation with DinarStandard, the global halal market is predicted to reach US$9.71 trillion by 2025, with countries such as Malaysia expected to lead the way in the coming years.

Existing partners of TheNoor include Bank Islam, Fasspay, Fipper, Furada, Google Cloud, King Fahd Glorious Quran Printing, PPZ Kuala Lumpur, Max Money, Split, Tabung Haji Travel, ZeptoExpress and Zurich General Takaful.

TheNoor will be running an Al-Quran recital competition in September 2022. The top 5 winners receive a free Umrah as well as 3 investment blocks in TheNoor worth RM1,500.

Interested investors can partake in TheNoor’s equity crowdfunding campaign here

About TheNoor

TheNoor (Noor Luminous Sdn Bhd) is Malaysia’s first-ever Islamic lifestyle super app. TheNoor (which means light in Arabic) is a shariah-guided company with an aim to bring Muslims closer to Islam through continuous learning and exposure to the teachings of Islam via fresh, accessible, interactive and individualized methods. Aside from helping users achieve their spiritual commitment, the faith-based app hopes to help more Muslims live a holistic lifestyle through its variety of in-app features.

TheNoor app is available for download on the Google Play Store, Huawei App Gallery and the Apple App Store.

For more information about TheNoor, visit

For media enquiries, please contact

Hazel Hassan

Email: Mobile: +6019 217 8191

Azuar Zainuddin

Email: Mobile: +6012 279 0119

About Ethis Malaysia

Ethis Malaysia, a Recognized Market Operator (RMO) approved under Securities Commission Malaysia, is a part of Ethis Group which operates investment platforms approved by regulators in Indonesia, Malaysia, and Muscat together with the charity platform GlobalSadaqah.

Ethis Group’s platforms serve ordinary people, high-net-worth individuals, and corporate, and government entities. Ethis built our initial track record from 2016 to 2020 in social housing in Indonesia where our global community of investors from more than 84 countries funded development projects to build close to 10,000 homes.

Since the onset of COVID-19, Ethis Group has launched popular new investment products, including short-term, high-yield supply-chain financing projects in Indonesia and equity investment in ‘future tech’ startups in Malaysia. Its social finance marketplace GlobalSadaqah plays a vital role in matching donors and Islamic economy players to better distribute social finance and zakat to NGOs and social enterprises.

We exist to #circulategood. Our deep desire to create a more ethical form of finance to uplift humanity has attracted significant finance and community leaders to support our vision and mission.

For more information about Ethis Group, please visit

For media enquiries, please contact:

Anis Muslimin

Senior Manager, Marketing and Communication Ethis Global Sdn. Bhd Email:

Tel: +6 011 1639 0920

Afiqah Abdul Aziz

Public Relation and Marketing Executive Ethis Global Sdn. Bhd Email:

Tel: +6012 304 5041

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We operate ethical investment platforms approved by regulators in Indonesia, Malaysia, and Dubai, and also run a charity platform Global Sadaqah serving ordinary people, high-net-worth individuals, corporates and government entities. Best known for crowdfunding impact investments for Indonesian social housing development projects we adhere to the United Nations Global Compact ethical standards and are based on Islamic finance.