Zaahara Ventures Sdn Bhd
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Zaahara is a Direct to Consumer (DTC) startup lifestyle brand focussing on -the- go Muslim woman. They are currently evolving from prayer wear to a more lifestyle product consisting of modest fashion in which the design will be focussed on comfort, minimalist and comply with shariah requirements. Zaahara’s aim to be a community brand as that is the aim of bridging the gap of the muslim community globally.
The fashion they introduce will always have the concept of minimalism and practicality.
Beside growing the business, they also aim to build a stronger online community that can bring more values to the surrounding. Having a more diverse and global community will make the brand grow bigger as their mission “let’s walk hand in hand to Jannah” becomes a reality.
1. Strong market potential
The global halal market, which includes lifestyle offerings such as halal travel, hospitality services and fashion is a huge market. The halal market represents a new economic frontier for Malaysia to continue stimulating growth in the Islamic Digital Economy.
– Continuous population growth.
The number of Muslims is also expected to increase by 70%, from 1.8 billion in 2015 to nearly 3 billion in 2060, according to Pew Research. For comparison, Muslims made up 24.1% of the global population in 2015, and 45 years later, they are expected to make up more than 3 out of 10 of the world’s people (31.1%).
2. Strong online presence
Zaahara products are easily available to reach as they have a strong online presence through its website, social media and e-commerce platform. This accessibility gives opportunity for their products to be reached beyond the local market.
3. Innovative Products Offerings
MOU Exchange between Ethis Malaysia and our Shariah Advisor (ADL advisor) supported by Malaysia Digital Economy Corporation (MDEC).
4. Dividend plan
After the provision for normal working capital requirements, the Company shall declare 20% – 75% of its net earnings as dividend every year commencing from Fiscal Year 2022, subject to company performance.
Ethis Malaysia mission as a fully licensed Shariah-compliant entity in ensuring transparent circulation of investments and social impact to the community through the fintech industry via equity crowdfunding (ECF). Here are our initiatives:
1. Democratising Funding
Ethis Malaysia platform offers an alternative financing option via ECF and also working on diversifying our product offerings by also offering peer-to-peer (P2P) financing and secondary market options in the near future
As a platform, Ethis Malaysia provides not only investment opportunities, but also education to investors, business owners and the mass public through our Academy programs.
3. Growing The Islamic Ecosystem
Malaysia has been one of the leading economies for Islamic finance for the past 9 years and will continue to do so by fully embracing the digital technology bursting through the Islamic economy.
4. Thought Leadership
Ethis Malaysia aimed to enhance the market awareness and provide knowledge on ethical investments through Impact Reporting, Publications and Conference.
One of Ethis Malaysia’s many initiatives to educate public on financial inclusion
Ethis Malaysia’s financial growth and traction is owed to the diversified customer base that has proven to be resilient as it minimises industry focused concentration risk.
The top performing deals came from the industry that had a good social impact on the society that flourished during the pandemic and continued to thrive further in this endemic phase.
Ethis Malaysia’s journey in circulating good in the real economy:
In 2022, Ethis Malaysia focuses in onboarding campaigns that had a high social impact and here are some of the good track record from the campaigns:
Sifu Tani’s go-to-market strategy would be direct sales & partnership.
The Lemon Myrtle products including dried spice, herbal teas, essential oil and citrate will be sold directly to international processors which includes pharmaceuticals, cosmetics etc.
To align with strategic partners in order to increase our product range. Partnership to include international tea companies to promote Lemon Myrtle Herbal Teas, producers, processors, research institutes.
Their Value Proposition consist of:
Locally, data compiled by the Securities Commission shows a cumulative total of RM221.63 million was raised via equity crowdfunding as at December 2021, compared to RM 127.73 million as at December 2010. The number of businesses (or “issuers”) have also increased by 33% in 2021 from 2020.
The reasons behind this performance are because of the growing awareness among investors to help the SMEs by investing into the company so the business can be sustainable. Besides, the pandemic accelerated the need to raise funds for the SMEs via the ECF platform. As MSMEs are the backbone of Malaysia’s economy, representing 97.4% of overall business establishments in 2021, we are sure that there will be an abundance of quality issuers that we can cater to help their financial needs.
Ashraf Bakar | Founder & CEO
Anuar Ridzwan Hamdan | COO
Kenneth Soh | CFO
Zaid Hamzah | Strategy & Technology Advisor
a) Company Name: Sifu Tani Sdn. Bhd.
b) Date of Incorporation: 31 October 2011
c) Company Registration Number: 201101037987 (966121-A)
Wellnesspreneur Group (WG) is a wellness spa centre that offers quality massaging services derived from traditional techniques found in Malaysia, Indonesia and Thailand, while combining the best elements from each country in order to form the USP of Rehat~Rehat, the brand name under WG. WG is also offering its signature massage, Urutan Malaysia, which is endorsed by the Ministry of Tourism, Arts and Culture where it is a combination of Qi Gong therapy, the Indian head massage, and the Malay “urut” massage.
1.Negative perception of wellness and spa industry
The biggest challenge faced by legitimate operators in this space is the negative perception of the wellness and spa industry that was brought by some operators that offer inappropriate and non-massage-related services, hence ruining the image of the industry. In order to overcome this, an official spa RATING system has been implemented in the industry which is used by MOTAC.
2.Availability of Muslim-Friendly Family Wellness and Spas Centers
The existing requirements set by the main cities of local authorities, requires separation between genders is allowed by using curtains but there are customers who are still not comfortable with this arrangement. In addition to that, spas that are Muslim-friendly cater mostly only to female customers while male customers only have access to private sessions with a freelance massage therapist which leads to the next issue of a lack of availability of massage therapists because most wellness and spa centers mostly employ female massage therapists.
3.Non- Utilised Talent
According to the feedback from the Association of Malaysia Wellness & Spa, yearly thousands of students undergoing spa therapist training from its skill development institutes, colleges, universities by the government, only 10% have proceeded to work in this industry. This is because some female massage therapists, especially Muslims, are not comfortable providing massage therapy to male guests or they are not allowed to wear hijab when they are on the job. With the separation of genders in the outlet as well as providing the therapy to same gender of guests, it will help to create more job opportunities for both female and male graduates to venture in this industry.
Muslim-Friendly Family Wellness and Spa Chain
In order to provide both comfort and confidence to their guest, WG’s outlet aims to be the first recognised Muslim-friendly family wellness and spa chain in Malaysia by providing a designated area for both female and male customers and attended to by WG’s female and male employees. At the first phase of development open the outlets located in reputable shopping malls, the establishment in shopping malls would help to dispel the negative picture of the industry to ensure only legitimate businesses to be in the mall and also helps to give confidence to WG’s customers and also would carry a weight in terms of reputation and status.
In addition to that, WG’s spa therapists need to strictly adhere to the regulations implemented by the authoritative body, policies and procedures concerning spa operations which focuses on the privacy and comfort of the customers. For example, the body is to be covered in sarong, large bath towels or a massage blanket, at all times.
Hana Halim and Gavin Foo are both the current President and Vice-President Associations representing Malaysia Wellness and Spa accredited by (Motac) as well as the Rating inspector appointed by (Motac) respectively, both of them have strong connections with key players in the Ministry of Tourism and Culture (MOTAC) and in the industry. The associations are one of the key players in developing the signature massage for Malaysia called Urutan Malaysia which is the brainchild of MOTAC, as an effort to promote Malaysia as a tourism destination for spa & wellness treatment. In addition to that, they are working with the Islamic Tourism Centre (ITC), a division under MOTAC in coming up with a comprehensive guideline for Muslim-friendly spas in conjunction with the star RATING mechanism of spas and massage centers.
The founders have been in the business since 2013, with the first outlet in Setapak Central (Previously, under a company called Relax Odyssey). They have been receiving a steady amount of customers daily before the pandemic lockdown and are now slowly returning to normalcy after the lockdown has been lifted, with an average of 25 daily visits to the outlet and an average of RM100 worth of services per customer.
WG intends to expand the brand and franchise internationally starting with ASEAN and the Middle East.
Shariah advisory firm Adl Advisory has also produced an official shariah pronouncement letter to confirm the shariah status of this deal. View it here.
For more information on Wellnesspreneur Group, please visit the links below:
Ethis Malaysia does not provide any investment advice. All information is provided to help users of our platform make informed decisions. Users must rely on their due diligence before investing in any campaign hosted on our platform or raising capital on our platform. If in doubt, please seek the advice of an independent financial advisor. For further explanation, kindly refer to our risk statement page.
“No shares will be allotted or issued based on this document after six months from the closing of the offer period.”
“This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.”
“This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fundraising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.”
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