Sihate

Health
KL, Malaysia
Pledged :
192.39%
Raised :
167.59%
  • Targeted Dividend Payout

    20%

  • Maximum Goal

    RM500,000

  • Minimum Goal

    RM300,000

  • Maximum Equity offered

    12.5% or 14,286 shares

  • Minimum Equity offered

    7.90% or 8,572 shares

  • Raised

    RM502,768.12

  • Time Remaining

    0 day(s) to go

This campaign is fully funded.

About the campaign creator

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Sharren Sanny
KL, Malaysia
16 Campaigns | 0 Loved campaigns

Contact Info

Social Link

4cacdff6-f117-4924-a10c-ebbee18f73e6
SPEAKER

Project Pitch

In conversation with Mr. Selvarajah Ramasamy, the Founder & CEO of Octowill

Octowill: Live Pitch

Join us for a conversation on this e-commerce investment opportunity with the team from Baloy and ETHIS

  • 15th October, Friday
  • 8:00 P.M. MYT (GMT+8)
Saiful
Saiful Amin Hassan
Investment Manager
ETHIS Malaysia
2
Khairul Hafiz
Head of Investment
ETHIS Malaysia
Selvarajah Ramasamy 300
Selvarajah Ramasamy
Founder & CEO
Octowill

Herbliss Sdn. Bhd. (Herbliss) is a startup that sells high-quality natural organic supplements such as extra virgin olive oil (EVOO), Habbatus Sauda honey, Habbatus Sauda oil. Herbliss is the brand owner and guardian of Sihaté.

Herbliss, through its brand Sihaté, aims to raise awareness on and cultivate a culture where more people have access to and consume supplements that are scientifically proven to be good for their health.

Sihaté was created to help consumers live healthier lives by taking scientifically proven supplements that are high-quality, safe and reliable.

1. High-quality products

All Herbliss products are imported, repacked and rebranded under Sihaté and have been purchased by more than 3000+ users across Malaysia. According to the company, 4.5 out of 5 its users have experienced positive changes using Sihaté products.

Their products are rich in various good sources for the body such as antioxidants hydroxytyrosol, thymoquinone, flavonoids, Vitamin C, Vitamin A, Vitamin D, Vitamin E, Vitamin K, Omega-3, Omega-6 and more.

Each product released also goes through a series of “checkpoints” as well as reviews from field experts and authoritative academics and is 100% made of organic ingredients without any mixture of dyes, preservatives, flavour substitutes or other ingredients– this is confirmed through a declaration certificate.

The products are tested scientifically and go through a series of laboratory tests to ensure the product is in accordance with world standards, are original and safe. Test results are shared with users.

Lastly, Sihaté’s products are originally made in Turkey which has a good ecosystem for where the ingredients in its products are from, on top of meeting world standards. For example, one product is made from natural honey beekeeping in Turkey from bees that only suck the nectar of Black Seed flowers that grow in the wild mountainous areas of Turkey.

2. Experienced and reputable management team

Founders Adly Mukhtar (left) and Hj Azham Zamiri (right)

Founders Adly Mukhtar (left) and Hj Azham Zamiri (right)

Hj Azham Zamiri founded his own legal firm, Azham Zamiri & Co in 1997. Since then, his firms have grown into Kota Bharu (Kelantan), Tanah Merah (Kelantan) and Shah Alam (Selangor).

He co-founded Myhartanah Development Sdn. Bhd in 2018, which has vast land developments in Kelantan and Perak, with a gross development value of more than RM50 million.

Adly Mukhtar founded Malaysia’s largest praying mat company, Amru International Sdn. Bhd. in 2018. His company also holds the exclusive rights to market prayer mats from Nabawi Mosque (Madinah), Al-Munawara for the Malaysia & Indonesia markets.

Dr Wan Nasyruddin

Dr Wan Nasyruddin

Dr Wan Nasyruddin is a lecturer in Tafsir (exegesis), Al-Quran Science & Miracle, and Sunnah at the Universiti Kebangsaan Malaysia (UKM).

He actively appears in media like TV Al-Hijrah and RTM’s Selamat Pagi Malaysia, and has been invited by many government agencies to share his expert insights on the topic of “The Right Sunnah Eating Practices.”

He is the author of the book “Indahnya Pemakanan & Perubatan Islam,” which is based on his team’s research.

3. Dividend Commitment

Herbliss targets to offer dividends of up to 20% per annum out of net profit for the year, based on investors’ equity, depending on whether Herbliss reaches its projected net profit based on its projected financials for the year.

In the event that Herbliss is not able to achieve the targeted milestone for the year, it will still target to offer dividends for the year, but on a reduced proportionate basis instead based on the following:

Dividend Commitment

4. Multiple certifications and recognised by experts

Each newly-released product goes through a rigorous round of consideration and review from field experts and authoritative academics to ensure the product is of the highest quality. Test results will also be referred to them.

Sihaté’s products are currently certified by several notable organisations such as Ekolojik Tarım Kontrol Organizasyonu (Etko), ECOCERT, USDA, Turkey – Discover the Potential project, UKM Unipeq, and Kascert.com.

5. Exponential forecasted sales growth

The sale of their three main products: EVOO, Habbatus Sauda Flower Honey and Habbatus Sauda Oil has gone up by a staggering 321.951% from 2,851 total units to 20,084 units from January 2021 till December 2021.

Herbliss forecasts to earn RM10.7 million in revenue in 2022 versus RM4.4 million in 2021, which is a 143.182% growth. Herbliss has consistently grown its revenue over the years, generating RM 654k in sales in 2020 and RM40,408 in sales in 2019.

sales growth product 2
sales growth product 3

Fundraising Usage (RM300K)

Use of Fund 300k

Fundraising Usage (RM500K)

Use of Fund 500k

With the newly available funds, Herbliss hopes to grow its product offering, increasing its stock-keeping units (SKU) by adding five in 2022 and five in 2023, bringing its total new SKUs to 17 (including 7 new SKUs in 2021).

The money from the fundraising will be used to purchase raw materials for packing, printing materials and to purchase machinery necessary to complete the production process.

The money will also be used to expand and penetrate other Asian countries. Herbliss, through Sihaté, plans to target Bangladeshis in Malaysia in 2023 and debut in the Indonesian market in 2024.

The company also aims to expand their network of business agents by recruiting up to 200 new entities of agents (organisations and individuals) in 2021, adding 200 new agents in 2022, followed by 100 new agents in 2023 and another 200 new agents in Indonesia in 2025. This brings the total number of sales agents to 700 in total.

With the support of more products and a larger network of agents, Herbliss aims to grow its customer database exponentially. Sihaté targeted to acquire up to 10,000 new customers in 2021, 10,000 in 2022, 5,000 in 2023, 3,000 in 2024, 5,000 in 2025, and 10,000 in 2026. This brings their total customer base to 43,000 new customers – they currently have 3,000 existing customers.

With the newly available funds, Herbliss hopes to grow its product offering, increasing its stock-keeping units (SKU) by adding five in 2022 and five in 2023, bringing its total new SKUs to 17 (including 7 new SKUs in 2021).

The money from the fundraising will be used to purchase raw materials for packing, printing materials and to purchase machinery necessary to complete the production process.

The money will also be used to expand and penetrate other Asian countries. Herbliss, through Sihaté, plans to target Bangladeshis in Malaysia in 2023 and debut in the Indonesian market in 2024.

The company also aims to expand their network of business agents by recruiting up to 200 new entities of agents (organisations and individuals) in 2021, adding 200 new agents in 2022, followed by 100 new agents in 2023 and another 200 new agents in Indonesia in 2025. This brings the total number of sales agents to 700 in total.

With the support of more products and a larger network of agents, Herbliss aims to grow its customer database exponentially. Sihaté targeted to acquire up to 10,000 new customers in 2021, 10,000 in 2022, 5,000 in 2023, 3,000 in 2024, 5,000 in 2025, and 10,000 in 2026. This brings their total customer base to 43,000 new customers – they currently have 3,000 existing customers.

products1
products2

The company currently offers 10 products, and the top three popular products are the Habbatus Sauda Flower Honey, Extra-Virgin Premium Olive Oil and the Habbatus Sauda Oil (picture above), which together are marketed as the three ‘superfoods’ that are essential for a person’s health.

The prices of their products vary from the cheapest priced at RM33 and the most expensive at RM369.

According to Sihaté, these products have been used and practiced from generation to generation due to the various nutrients embedded in the products that are beneficial for daily life.

Unit Sold from January 2021 to December 2021

Unit Sold from January 2021 to December 2021

What makes Sihaté and its products unique?

Sihaté has signed a contract of exclusivity, giving it exclusive rights to source its products from several selected Turkish suppliers. Sihaté also has a wide distribution network in Malaysia ranging from individuals to groups such as Tib Safarjal.

Ingredients used in Sihaté’ products such as olive oil and Habbatus Sauda are not only scientifically proven to be beneficial for the body but are also extensively cited in the Al-Quran. Their products also have high levels of antioxidants.

In addition, Sihaté’s products are originally made in Turkey which has a good ecosystem for where the ingredients in its products are from – on top of meeting world standards. For example, one product is made from natural honey beekeeping in Turkey from bees that only suck the nectar of Black Seed flowers that grow in the wild mountainous areas of Turkey.

The quality assurance methods used by Sihaté ensure the extra virgin level of the olive oil and vinegar products includes:

  • A. According to Sihaté, the temperature inside a normal container during transportation of products overseas can reach up to 70 degrees daily typically. Ingredients such as olive and vinegar may get spoilt from the long exposures to high temperatures over long periods from 30 to 45 days, and ultimately, this may lower the quality of the products. The acidity value of olive oils may also be affected by heat/temperature. High temperatures could result in the acidity value exceeding 0.8%, which will mean the oil is longer classified as extra-virgin. Sihaté mitigates this by storing its products in cold bottles.
  •  
  • B. Besides that, Sihaté also uses dark bottles for its products which according to a 2015 research paper can protect the oil from the oxidation process. The quality of oil can be preserved better when using a dark storage bottle when compared to other types of containers.
  •  
  • Currently, no other competitors are prioritising the cold and dark bottles due to their higher costs, according to Sihaté.
  •  
  • Though their product price range is similar to market leader Olive House, Sihaté’s olive oil product is of higher quality with better extra virgin levels, backed by laboratory tests and are equipped with certificates for every batch shipped.
  •  
  • A. Sihaté conducts its lab tests twice: first in the origin country (Turkey) before shipment and the second test in Malaysia once the shipment has arrived. The double lab test is to prove the final result of the acidity level (pureness) and to provide transparency to users. This practice is uncommon in Malaysia particularly among competitors who use regular containers and bottles.
  •  
  • B. As part of standard market practice, all businesses must release a certificate of analysis (COA) for products every two years, which Sihaté is compliant with.

1.Extra-Virgin Premium Olive Oil

Sihaté’s flagship product, this EVOO won the International Gold Medal at the International Olive Oil Contest (IOOC) in Italy in May 2021, which recognised their product for the quality of its extra-virgin level.

From farm to bottle, all processes necessary for this product are meticulously executed to obtain a premium quality extra-virgin olive oil, rich with an enticing taste and nutrients.

2. Habbatus Sauda Flower Honey

Habbatus Sauda Flower Honey

The product was made from natural honey beekeeping in Turkey from bees that especially suck the nectar of Black Seed flowers that grow in the wild mountainous areas of Turkey.

3. Habbatus Sauda Oil

Habbatus Sauda Oil

Oil extraction was made in Turkey from fresh Black Seed or Habbatus Sauda grains. The product was made without a mixture of dyes, preservatives, flavour substitutes or other oils.

Company Name: HERBLISS (M) SDN BHD
Date of Incorporation: 24/03/2017
Company Registration Number: 201701009867 (1224032-K)

"Every morning when waking up, I usually have a cold. After consuming Sihaté honey consistently, Alhamdulilah I don't have a cold nor do I sneeze anymore.”

Mr Naqib

"I'm almost done with a bottle - a spoonful in the morning and a spoonful in the evening helps me feel healthier. I feel more energetic. It’s really good!"

Mr Ahmad Sidry

“I have tried various brands before stumbling upon Sihaté’s EVOO. It tastes really good and is not bitter at all. I'm very satisfied with this product."

Ms. Norsiati Yaacub

Herbliss Sdn. Bhd. (Herbliss) is a startup that sells high-quality natural organic supplements. Herbliss is the brand owner and guardian of Sihaté.

Herbliss, through its brand Sihaté, aims to raise awareness on and cultivate a culture where more people have access to and consume supplements that are scientifically proven to be good for their health.

Sihaté was created to help consumers live healthier lives by taking scientifically proven supplements that are high-quality, safe and reliable.

With the newly available funds, Herbliss hopes to grow its product offering, increasing its stock-keeping units (SKU) to at least 17 in 2023. The team also hopes to penetrate other Asian countries such as the Indonesian market in 2024.

The company also aims to expand their network of business agents by recruiting up to grow its total number of sales agents to 700 by 2025.

With the support of more products and a large network of agents, Herbliss aims to grow its customer database exponentially and targets to grow its total customer base to 43,000 new customers by 2026.

Sihaté’s leaders noticed that there was a real struggle in the local market to find high-quality and nutritious supplement options that were safe. Thus, they decided to come up with the idea of Sihaté.

Sihaté’s products stand out in the market for being high-quality, nutritious, certified and safe without the need for overhyped and glamourous marketing.

Ingredients used in Sihaté’ products such as olive oil and Habbatus Sauda are not only scientifically proven to be beneficial for the body but are also extensively cited in the Al-Quran.

The company currently offers 10 products, and the top three popular products are the Habbatus Sauda Flower Honey, Extra-Virgin Premium Olive Oil and the Habbatus Sauda Oil, which together are marketed as the three ‘superfoods’ that are essential for a person’s health.

The prices of their products vary from the cheapest priced at RM33 and the most expensive at RM369.

According to Sihaté, these products have been used and practiced from generation to generation due to the various nutrients embedded in the products that are beneficial for daily life.

Sihaté sells high-quality natural organic supplements that are imported directly from Turkey. All products are imported, repacked and rebranded under Sihaté and have been purchased by more than 3000+ users across Malaysia.

With the funds, Sihaté aims to purchase raw materials for packing, printing materials and purchase machinery for its expansion plan.

Use of Fund 500k

Sihaté’s products provide a solution for consumers who are looking for high-quality and nutritious supplement options that are safe.

Sihaté has signed a contract of exclusivity, giving it exclusive rights to source its products from several selected Turkish suppliers. Sihaté also has a wide distribution network in Malaysia ranging from individuals to groups such as Tib Safarjal.

Ingredients used in Sihaté’ products such as olive oil and Habbatus Sauda are not only scientifically proven to be beneficial for the body but are also extensively cited in the Al-Quran. Their products also have high levels of antioxidants.

In addition, Sihaté’s products are originally made in Turkey which has a good ecosystem for where the ingredients in its products are from – on top of meeting world standards. For example, one product is made from natural honey beekeeping in Turkey from bees that only suck the nectar of Black Seed flowers that grow in the wild mountainous areas of Turkey.

The quality assurance methods used by Sihaté ensure the extra virgin level of the olive oil and vinegar products includes:

  • A. According to Sihaté, the temperature inside a normal container during transportation of products overseas can reach up to 70 degrees daily typically. Ingredients such as olive and vinegar may get spoilt from the long exposures to high temperatures over long periods from 30 to 45 days, and ultimately, this may lower the quality of the products. The acidity value of olive oils may also be affected by heat/temperature. High temperatures could result in the acidity value exceeding 0.8%, which will mean the oil is longer classified as extra-virgin. Sihaté mitigates this by storing its products in cold bottles.
  •  
  • B. Besides that, Sihaté also uses dark bottles for its products which according to a 2015 research paper can protect the oil from the oxidation process. The quality of oil can be preserved better when using a dark storage bottle when compared to other types of containers.
  •  
  • Currently, no other competitors are prioritising the cold and dark bottles due to their higher costs, according to Sihaté.
  •  
  • Though their product price range is similar to market leader Olive House, Sihaté’s olive oil product is of higher quality with better extra virgin levels, backed by laboratory tests and are equipped with certificates for every batch shipped.
  •  
  • A. Sihaté conducts its lab tests twice: first in the origin country (Turkey) before shipment and the second test in Malaysia once the shipment has arrived. The double lab test is to prove the final result of the acidity level (pureness) and to provide transparency to users. This practice is uncommon in Malaysia particularly among competitors who use regular containers and bottles.
  •  
  • B. As part of standard market practice, all businesses must release a certificate of analysis (COA) for products every two years, which Sihaté is compliant with.

Herbliss targets to offer dividends of up to 20% per annum out of net profit for the year, based on investors’ equity, depending on whether Herbliss reaches its projected net profit based on its projected financials for the year.

In the event that Herbliss is not able to achieve the targeted milestone for the year, it will still target to offer dividends for the year, but on a reduced proportionate basis instead based on the following:

Dividend Commitment

As the shariah adviser of Ethis Malaysia, Mufti Yousuf Sultan has conducted a qualitative and quantitative shariah screening on the Issuer Herbliss (M) Sdn. Bhd. in line with the AAOIFI Shariah Standards and the resolutions of Shariah Advisory Council of the Securities Commission of Malaysia. Based on the review, the campaign has been concluded as shariah-compliant. Please read the shariah pronouncement for further details.

Ethis Malaysia does not provide any investment advice. All information is provided to help users of our platform make informed decisions. Users must rely on their due diligence before investing in any campaign hosted on our platform or raising capital on our platform. If in doubt, please seek the advice of an independent financial advisor. For further explanation, kindly refer to our risk statement page.

“No shares will be allotted or issued based on this document after six months from the closing of the offer period.”

“This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.”

“This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fundraising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.”

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