KL, Malaysia
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This campaign is fully funded.

About the campaign creator

Shahrul Idzham
KL, Malaysia
7 Campaigns | 0 Loved campaigns

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About The Campaign

Santan is a fast food restaurant that is particularly specialized in ASEAN cuisine. Named after Malaysia’s beloved ‘coconut milk’, Santan is a reflection of the purity and simplicity of ASEAN flavours and ingredients.

The vision behind Santan is ‘to be a highly efficient fast-food franchise offering quality food and beverages at affordable prices’ and to be the first ASEAN Quick-Service Restaurant in the world!

Santan’s food preparation and serving routine operate in a similar manner to popular Western fast food chains. This is aimed to produce ASEAN food at a refined level of instantaneity and efficiency while maintaining quality and a cultural feel. 

The Santan franchise has seven active and profitable outlets as reported by Santan’s business development manager. Santan Wangsa Walk is the eighth outlet of the fast food chain and is owned by RZ Fortunes Sdn Bhd.

Mr. Rudy Tamizi, the owner and director of RZ Fortunes, is a former AirAsia and Air Asia X employee and carries over a decade of work experience.  

Wangsa Walk Mall, the latest location of Santan, is one of the area’s liveliest malls located in Setapak of Kuala Lumpur, Malaysia. Often frequented by families and youngsters, it is the perfect location for the latest Santan franchise.

Usage of Funds

Funds raised shall be used towards the setup cost of Santan Wangsa Walk, inclusive of renovation works and equipment for the outlet.

Campaign Highlights

  • A High-Profit Ratio for investors

The current sole shareholder, Rudy has undertaken a target dividend of between 14%-19% out of the company’s net profit for the year, annually over the next 5 years. Between 2022-2026, (provided the net profit each year is equal to or more than 90% of the net income figures stated in the 5-year financial projections), investors will get a very generous payout ratio of 99:1 of the announced dividend compared with what Rudy will get. 

This will effectively translate to a target blended annualised dividend yield of 7.16% (indicative) over the 5 years for investors based on the target of raising about Rm405,000 from ECF investors.

*Click on the chart for details of projected net income and target dividend payout*

  • RZ Fortunes targets to repurchase ECF investors’ shares in year 5 at an indicative price matching the issue price. In order to ensure Shariah-compliance, the actual price for the shares purchased by RZ Fortunes from the Shareholders is to be mutually agreed between the Shareholders and RZ Fortune prior to the purchase of the shares through a separate sale agreement.
  • Cash flow business – low risk

As an outlet which is a part of a successful food chain, there is an underlying reassurance for the success of the outlet derived from the success of existing outlets. While other outlets have done well before and during the partial lockdowns, Santan Wangsa Walk will be paying the 2nd cheapest rental compared to other existing Santan outlets and is thus expected to potentially perform better.

  • Low Valuation

Despite the 3rd party valuation of RZ Fortunes Sdn Bhd standing at RM3.6 Million, especially for you, Rudy is offering shares based on the lower valuation of RM1.6 Million, which was derived from Ethis’ internal calculations.

  • Business in a Box

Santan Wangsa Walk, as a part of the Santan franchise, is already equipped with the resources and standard operating procedures (SOPs) established and running in Santan’s other active outlets including management structures and Point of sales (POS), inventory control, food preparation and distribution processes, delivery, potential chefs, etc. 


  • Located Strategically 

Santan is strategically located in Wangsa Walk mall that has a lively ambience, good footfall and upper middle income surrounding catchment area.

  • Backed by Superior Infrastructure from AirAsia.

AirAsia Digital (part of AirAsia Group) integrates the group’s continued innovation, focus and business-building expertise, best-in-breed technology solutions, talent development programmes and big data insights for travel and lifestyle businesses. One of these businesses is the Santan food franchise

Progress So Far

  • Santan Wangsa Walk Mall handover lot commenced on the 3rd week of December 2020 for the renovation and fitting works to begin.
  • Santan Wangsa Walk is targeted to launch by the end of March 2021 or Early April 2021, depending on the status of the renovation.
  • The recruitment drive will take approximately 4 weeks.
  • Each successful candidate is required to undergo and complete his or her training of the Santan system conducted by the Franchisor prior to the commencement of the business.

What Makes Santan Different

  • Santan Wangsa Walk, though owned by RZ Fortunes, is part of the Santan franchise initiated by AirAsia.
  • The Santan franchise was born under the AirAsia Group Berhad in 2015 and aims to open 65 outlets by 2021 and over 100 outlets by the first quarter 2022. Santan would open its outlet in China in Q12021 and the United Kingdom Q22021 followed by Thailand, Indonesia and The Philippines.

AirAsia Group CEO Tan Sri Tony Fernandes

TS Tony Fernandez

It will bring people together through our shared love for ASEAN food under one roof and trigger wonderful memories from your trips with us to your favourite ASEAN countries and beyond. ❞ 

Santan Franchise Support

360 degree cross-functional support before, during and after

Santan Flagship Model

Marketing Strategy

Delivery Partner Platform

Supporting Local Industries

Santan’s ASEAN story goes beyond bringing the best flavours from the region.

Santan also works with local farmers and partners ensuring sustainability and long lasting relationships in the ASEAN community.

Q&A Session Highlights

Risk Statement

Ethis Malaysia does not provide any investment advice. All information is provided to help Users of our platform make informed decisions. Users must rely on their own due diligence before investing in any campaign hosted on our platform or raising capital on our platform . If in doubt, please seek the advice of an independent financial advisor. For further explanation, kindly refer to our risk statement page.

  • Campaign Fact Sheet
  • Sample Project Contract

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