Glenn’s Grocer

FMCG
KL, Malaysia
Pledged :
213.16%
Raised :
200.00%
  • Targeted Profit Distribution

    20%

  • Maximum Goal

    RM500,000

  • Minimum Goal

    RM250,000

  • Maximum Equity offered

    9% or 117,181 shares

  • Minimum Equity offered

    5% or 58,591 shares

  • Raised

    RM500,000.00

  • Time Remaining

    0 day(s) to go

This campaign is fully funded.

About the campaign creator

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Akramul Hasan
KL, Malaysia
16 Campaigns | 0 Loved campaigns

Contact Info

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SHARIAH ENDORSEMENT

بسم الله الرحمن الرحيم

1.0 Background

1.1 Glenn’s Grocer (“Issuer”), is a company that provides a one-stop convenient grocer offering products and fresh produce primarily targeting segments in urban areas.
1.2 Ethis Ventures Sdn Bhd (“Company”) operates an equity crowdfunding platform licensed by the Securities Commission of Malaysia, through the domain https://ethis.co/my.
1.3 The Issuer agreed to raise equity funding through the equity crowdfunding platform operated by the Company.
1.4 Mufti Yousuf Sultan (“Shariah Adviser”) has reviewed the following documents received from the Issuer in order to complete the shariah review on the fundraising campaign.
a. Pitch Deck
b. Latest Management Accounts
c. Submitted shariah checklist form
d. Signed Declaration from the Issuer
1.5 The Shariah Adviser has conducted both business activity screening and financial screening on the Issuer, as per the rulings by the Shariah Advisory Council of the Securities Commission of Malaysia. ReadMore

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SPEAKER

Project Pitch

In conversation with Mr. Selvarajah Ramasamy, the Founder & CEO of Octowill

Octowill: Live Pitch

Join us for a conversation on this e-commerce investment opportunity with the team from Baloy and ETHIS

  • 15th October, Friday
  • 8:00 P.M. MYT (GMT+8)
Saiful
Saiful Amin Hassan
Investment Manager
ETHIS Malaysia
2
Khairul Hafiz
Head of Investment
ETHIS Malaysia
Selvarajah Ramasamy 300
Selvarajah Ramasamy
Founder & CEO
Octowill

High Growth Market

The global fast-moving consumer goods (FMCG) market could potentially grow to a staggering US$15.4 billion in 2025, an increase from its previous valuation of US$10 billion in 2017, with a compound annual growth rate of 5.4% from 2018 to 2025, according to a report published by Allied Market Research.

According to leading data, insight and consulting company Kantar, the FMCG spend in the APAC region was up 5% in the first quarter, which is higher than the increase of 3.4% in the first quarter of 2020.

The food sector is leading the FMCG market, achieving an appetising growth of 5.2%, compared to 3.4% in the same period last year. This is attributed to more cooking and eating occasions at home across almost all markets during COVID-19.

Data from Euromonitor International shows that the value of Malaysian grocery retailers was estimated at RM71.08 billion in 2020 and is projected to jump 30% to RM91.79 billion in 2025. It is expected to expand to RM74.74 billion this year.

Grocery stores have proven to be remarkably resilient, acting as a recession-proof investment during the pandemic.

The Team

The team is highly experienced with extensive networks in the retail and fresh produce and grocery industry.

CEO M. Faiz Zakaria has 15 years of experience in the retail industry. He is most notably known for the co-founding and brand building of a local fashion design company/retailer in KL. He always had a stint at Valiram Group Sdn Bhd.

Cristina Suzanne Stockstill, the Co-founder and head of marketing & brand ambassador is an award-winning actress with a wide range of connections.

Edmund Soon co-founded and successfully set up a restaurant chain with 22 outlets. He has been active in the supply and distribution of fresh produce since 2001.

The Chief Merchandising Officer Brian Kiat is the founder of interior design consultancy and trading, Jin Huat Global for 5 years.

Track Record & Traction

Despite only operating since 2019, Glenn’s Grocer has been able to generate profits in 2020 despite the COVID pandemic. To date, it has established two physical stores and is planning to establish another. Their revenue in 2020 is RM2.02 million and they made a net profit of RM100K.

Last year, Glenn’s Grocer was able to successfully bring in 100,000 walk-in customers and have grown to 1,100 active members.

Unique Offerings

Glenn’s Grocer offers competitive product prices that are similar to supermarkets but with an average of +190% more SKUs compared to typical neighbourhood grocery stores within a 5km radius of the area.

Glenn’s Grocer is expected to further lower their product prices with a possible reduction in costs once they secure more direct supply from farmers and the implementation of its GTPP program with the funds from this ECF campaign. Their average recommended retail price (RRP) is currently at an average of -35.17% below competitors.

Comprehensive Revenue Model

Glenn’s Grocer depends on both its core and ancillary revenue streams.

Core revenue
B2C – Provide delivery for both online and offline purchases at wholesale prices.
B2B – Provide raw material needs within the vicinity, allowing greater convenience and faster turnaround rates compared to wholesalers.
Online Platforms – Utilise platforms such as Grab, Shopee, etc.

Ancillary revenue
Direct sellers – Provide seed-startup for neighbourhood representatives that are engaged in Group Buying.
Store licensing – Further expansion via licensing of stores which comes with royalty and sales percentage collection.
Strategic Alliances – To tie up with existing GMS/convenience stores eg; Baloy, 99Speedmart and 7-11.
Consignees – Space rentals and listing fees

Profit Distribution Plan

It is a one-stop convenient grocer offering products and fresh produce at exceptionally low prices. Glenn’s Grocer strives to build a sustainable business ecosystem targeting B2B and B2C segments in urban areas.

1. Limited accessibility and offering

Fresh fruits and vegetables are still mainly confined to regional supermarkets, markets and hypermarkets. Not as convenient as neighbourhood grocers.

2. Inefficient pricing model

The current heavy multiple layer supply chain model of a farm, distributor, wholesaler, retailer and customers adds to the cost factor.

3. Lack of resources for B2B
Micro entrepreneurs that are unable to start due to lack of capital.

Closing the gap
New stores within 10km radius of current outlets for the first two years. This effectively maximises the efficiency and serviceability of stores.

Target
Urban households and F&B operators within the business district.

Cost Saving
Wholesale prices to drive constant B2B and consumer purchases.

Opportunities
To provide seed funds for budding entrepreneurs. Bulk-buying enables better deals in the long run.

Glenn’s Grocer depends on both its core and ancillary revenue streams.

1. Core revenue

  • B2C – Provide delivery for both online and offline purchases at wholesale prices.
  • B2B – Provide raw material needs within the vicinity, allowing greater convenience and faster turnaround rates compared to wholesalers.
  • Online platforms – Utilise platforms such as Grab, Shopee, etc.

 

2. Ancillary revenue

  • Direct sellers – Provide seed-startup for neighbourhood representatives that are engaged in group buying.
  • Store licensing – Further expansion via licensing of stores which comes with royalty and sales percentage collection.
  • Strategic alliances – To tie up with existing GMS/convenience stores eg; Baloy, 99Speedmart and 7-11.
  • Consignees – Space rentals and listing fees.
Location 1: HQ Glenmarie
  • 10,000 Sq.ft
  • Integrated centre
  • Management office, grocer, fresh produce and café
  • Dedicated receiving, sorting, storage & loading bay
  • Dedicated fleet guarded compound
Location 2: Aman Suria
  • 1,500 Sq.ft
  • Focused on fresh produce
  • Strategic location

The global fast-moving consumer goods (FMCG) market could potentially grow to a staggering US$15.4 billion in 2025, an increase from its previous valuation of US$10 billion in 2017, with a compound annual growth rate of 5.4% from 2018 to 2025, according to a report published by Allied Market Research.

According to leading data, insight and consulting company Kantar, the FMCG spend in the APAC region was up 5% in the first quarter, which is higher than the increase of 3.4% in the first quarter of 2020.

The food sector is leading the FMCG market, achieving an appetising growth of 5.2%, compared to 3.4% in the same period last year. This is attributed to more cooking and eating occasions at home across almost all markets during COVID-19.

Data from Euromonitor International shows that the value of Malaysian grocery retailers was estimated at RM71.08 billion in 2020 and is projected to jump 30% to RM91.79 billion in 2025. It is expected to expand to RM74.74 billion this year.

Grocery stores have proven to be remarkably resilient, acting as a recession-proof investment during the pandemic.

M. Faiz Zakaria

M. Faiz Zakaria, 37, Malaysian

Chief Executive Officer / Operations
  • Mr Faiz has more than 15 years of experience in the retail industry. Most notably known for co-founding and brand building of a local fashion designer/retailer based in Kuala Lumpur.
  • National & Regional DC Logistics for Valiram Group Sdn Bhd.
  • Asia Pacific Operations Audit for FedEx (M) Sdn Bhd.
Cristina Suzanne Stockstill

Cristina Suzanne Stockstill, 36, Malaysian

Co-Founder, Head of Marketing & Brand Ambassador
  • Award-winning actress & fashion model.
  • SKRIN Awards – Best Actress (FILM) 2013.
  • FFM 26 – Best Supporting Actress.
  • Brand Campaigns for COACH, Louis Vuitton & LaMer.
Edmund Soon

Edmund Soon, 37, Malaysian

Head of Development
  • Bachelor’s Degree in Economics & Finance from Curtin University of Technology, Australia.
  • Co-founded and successfully set up a chain of restaurants with 22 outlets.
  • Active in supply & distribution of fresh produce since 2001.
Brian Kiat

Brian Kiat, 37, Malaysian

Chief Merchandising Officer
  • Bachelor’s Degree in International Business Lim Kok Wing University.
  • 6 years of experience in the marketing & sales division for UMW Toyota Sdn Bhd.
  • Founded and worked at an interior design consultancy and trading company, Jin Huat Global for the past 5 years.

a. Date of incorporation: 02/08/2019
b. Registration number: 201904002267 (LLP0021079-LGN)
c. Date of commencement of business: 17/09/2019

Glenn’s Grocer is a one-stop convenient grocer offering products and fresh produce at exceptionally low prices. Glenn’s Grocer strives to build a sustainable business ecosystem targeting B2B and B2C segments in urban areas.

Overall, Glenn’s Grocer aims to build a sustainable business ecosystem by expanding its business in specific locations across Malaysia and ensuring that it is able to continue to provide products and fresh products at exceptionally low prices while maintaining its quality. To do this, Glenn’s Grocer aims to expand and increase its number of outlets to 38 outlets and also aims to increase its total revenue by almost eightfold to almost RM40 million.

Glenn Grocer sees a gap in the market for fresh grocers that cater towards smaller operators and there was also a lack of choice in regards to grocers for households.

Glenn Grocer generates revenue via two main revenue streams: its core services and its ancillary services.

1. Core revenue

  • B2C – Provide delivery for both online and offline purchases at wholesale prices.
  • B2B – Provide raw material needs within the vicinity, allowing greater convenience and faster turnaround rates compared to wholesalers.
  • Online platforms – Utilise platforms such as Grab, Shopee, etc.

 

2. Ancillary revenue

  • Direct sellers – Provide seed-startup for neighbourhood representatives that are engaged in group buying.
  • Store licensing – Further expansion via licensing of stores which comes with royalty and sales percentage collection.
  • Strategic alliances – To tie up with existing GMS/convenience stores eg; Baloy, 99Speedmart and 7-11.
  • Consignees – Space rentals and listing fe
Glenn’s Grocer’s stores and products have four distinct features: Proximity New stores are within a 10km radius of current outlets for the first two years. This effectively maximises the efficiency and serviceability of stores. Target Glenn Grocer focuses on urban households and F&B operators within the business district. Cost Saving Provides wholesale prices to drive constant B2B and consumer purchases. Opportunities To provide seed funds for budding entrepreneurs. Bulk-buying enables better deals in the long run.

Glenn Grocer has identified three main dilemmas in the current retail market:

1. Limited accessibility and offering
Fresh fruits and vegetables are still mainly confined to regional supermarkets, markets and hypermarkets. Not as convenient as neighbourhood grocers.

2. Inefficient pricing model
The current heavy multiple layer supply chain model of a farm, distributor, wholesaler, retailer and customers adds to the cost factor.

3. Lack of resources for B2B
Micro entrepreneurs that are unable to start due to lack of capital.

The Glenn Grocer management team is highly experienced with extensive networks in the retail and fresh produce and grocery industry.

CEO M. Faiz Zakaria has 15 years of experience in the retail industry. He is most notably known for the co-founding and brand building of a local fashion design company/retailer in KL. He always had a stint at Valiram Group Sdn Bhd.

Christina Suzanne Stockstill, the Co-founder and head of marketing & brand ambassador is an award-winning actress with a wide range of connections.

Edmund Soon co-founded and successfully set up a restaurant chain with 22 outlets. He has been active in the supply and distribution of fresh produce since 2001.

The Chief Merchandising Officer Brian Kiat is the founder of interior design consultancy and trading, Jin Huat Global for 5 years.

In addition to that, Glenn Grocer has a good and strong track record. Despite only operating since 2019, Glenn Grocer has been able to generate profits in 2020 despite the COVID pandemic. To date, it has established two physical stores and is planning to establish another. Their revenue in 2020 is RM2.02 million and they made a net profit of RM100K.

Last year, Glenn Grocer was able to successfully bring in 100,000 walk-in customers and have grown to 1,100 active members.

Glenn Grocer is targeting to pay dividends to investors starting in the third year (2023) based on the profits incurred that year.

GG Dividend plan update

As part of the A’di Shares (Ordinary) offering, there shall be no pre-planned exit strategy/buyback option.

Glenn Grocer has issued a declaration letter on listing halal products now and in the future. View the declaration letter here.

Separately, Shariah advisory firm Adl Advisory has also produced an official shariah pronouncement letter to confirm the shariah status of this deal. View it here.

“No shares will be allotted or issued based on this document after six months from the closing of the offer period.”

“This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.”

“This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fundraising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.”

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