ATF Sport

Sports Equipment
KL, Malaysia
Pledged :
18.91%
Raised :
11.77%
  • Targeted Dividend Payout

    15%

  • Maximum Goal

    RM1,000,000

  • Minimum Goal

    RM500,000

  • Maximum Equity offered

    24.39% or 72,886 shares

  • Minimum Equity offered

    13.89% or 36,443 shares

  • Raised

    RM58,841.39

  • Time Remaining

    34 day(s) to go

Minimum amount is RM500 Maximum amount is RM1000000
Edit Investment Amount:
RM

* Minimum Investment is RM500.

**Per annum out of the projected net profit made that year and based on the projected profit distribution milestone.

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Imtiaz
KL, Malaysia
22 Campaigns | 0 Loved campaigns

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SPEAKER

Project Pitch

In conversation with Mr. Selvarajah Ramasamy, the Founder & CEO of Octowill

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Join us for a conversation on this e-commerce investment opportunity with the team from Baloy and ETHIS

  • 15th October, Friday
  • 8:00 P.M. MYT (GMT+8)
Saiful
Saiful Amin Hassan
Investment Manager
ETHIS Malaysia
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Khairul Hafiz
Head of Investment
ETHIS Malaysia
Selvarajah Ramasamy 300
Selvarajah Ramasamy
Founder & CEO
Octowill

Established in December 2015, ATF Sport sells top-quality, nationally recognised, and affordable sports tape accessible to the masses. ATF Sport Founder and Managing Director Mohd Azmir Zed wanted to create a product that allows both professional athletes and sports enthusiasts to perform on the field with utmost confidence, as well as creating awareness of the importance of injury prevention and enhancement of sporting performance via the usage of high-quality sports tapes.

To date, ATF Sport has grown into a formidable player in the sports medicine industry. The startup made a profit in 2020 before the pandemic started and is trusted by various established sports teams in Malaysia (mostly football and rugby teams) to use their tapes for official matches. Their growth has also attracted overseas demand from the Jakarta and Sri Lankan rugby teams. A former national rugby player himself, Azmir has various connections in the sports industry to leverage for both existing and future partnerships. One notable existing partner is the National Sports Institute of Malaysia; Institut Sukan Negara (ISN); who recognised the quality of ATF’s products and became ATF’s shareholder in 2021.

ATF Sport is looking to raise up to RM1 million to double up on its marketing initiatives in enhancing brand awareness as well as to promote its newly launched product called ATF Box, a starter kit containing six different tapes in a box sold at an affordable price.

1. High potential market

There are multiple studies on Kinesio Tapes, one such study estimates that the global Kinesio Tape Market was valued at US$200 million in 2019 and is expected to reach US$350 million by 2026 while growing at a compound annual growth rate of 8% from 2020 to 2027.

2. Promising financial growth

Pre-COVID days, the company had demonstrated consistent financial growth, making a profit in 2020 before the pandemic started, and saw its annual revenue increase by at least 30% on a year-on-year basis. Based on ATF’s 2021 management accounts, revenue had increased even during the pandemic period though mainly due to a grant. Excluding the grant, revenue was more or less maintained at RM186K compared to RM180K achieved in 2020, which was another pandemic-hit year.

3. Sprawling distribution and partnership network

ATF Sport is trusted by various high-profile organisations and established sports teams (mostly football and rugby teams) in Malaysia, including ISN, such as the Selangor FC and Sarawak United FC football teams, while also attracting overseas demand from the Jakarta and Sri Lankan rugby teams. There is potential for more growth once ATF begins focusing on exporting its products, more specifically to sports teams or individual customers within Indonesia or Sri Lanka.

Sprawling distribution and partnership network

Sprawling distribution and partnership network 2

Sri Lanka

Besides the Sri Lankan Rugby Team, ATF is currently supplying tapes to a third-party distributor who distributes other sports brands in Sri Lanka. Key customers include the Sri Lankan Rugby Team and a few other rugby clubs in Sri Lanka.

Indonesia

Besides the Jakarta Banteng Rugby Team, ATF only has one other small order to a potential distributor in Indonesia as a pilot test currently.

Qatar

During the pandemic ATF also managed to secure a contract to supply to Aspire Academy through a third-party distributor who supplies medical supplies around the MENA region.

ATF Sport Founder and Managing Director, Mohd Azmir Zed is a former national rugby player and runs several business portfolio amongst others; AZ Fitness Sdn Bhd where he has been the Fitness Director for almost three years. Prior to venturing into business, Azmir was a Senior Engineer at the largest Independent Power Producer (IPP) in Malaysia for over five years, specialising in Business Development for Renewable Energy. He is also a Master Degree Holder in MSc Process Plant Management.

Aside from being a well-connected and passionate founder but also as an active athlete, Azmir has first-hand experience and is well accustomed to the requirements of high-quality sports products. Azmir has also built various connections in the sports industry to leverage for existing and future partnerships. He has represented the Malaysia National Team at the Asian Rugby Championships and SEA Games, and also represented the Negeri Sembilan Rugby Union and NS Wanderers Rugby Club in the past.

4. Dividend Commitment, Share Purchase and Special Privileges

ATF targets to offer dividends of up to 15% per annum out of net profit for the year, to be shared by all shareholders based on investors’ equity, depending on whether ATF reaches its projected net profit based on its projected financials for the year.

In the event that ATF is not able to achieve the targeted milestone for the year, it shall still target to offer dividends for the year, but on a reduced proportionate basis instead based on the following:-

Although the global Kinesio Tape Market is massive, valued at US$200 million in 2019, there is still a limited number of affordable, top-quality sports tapes options in Malaysia. ATF is currently the only prominent local sports tape brand selling at this scale in Malaysia. Other notable competitors are mostly brands originating from abroad and are distributed in Malaysia via authorised distributors. ATF Sport’s tapes are also more affordable in terms of pricing in comparison to its competitors, while not compromising its quality.

ATF Sport provides top-quality sports tapes at affordable prices and is the first sports tape brand provider in Malaysia that runs on a monthly subscription fee basis. Below is a listing of ATF’s prices compared to its competitors.

Rigid Tape

rigie tape

Kinesio Tape

Kinesio Tape

To stay ahead of competitors, ATF Sport’s strategy includes emphasising on new and innovative products while offering special privileges to its loyal community of fans. Unsatisfied customers may request for a 1-to-1 exchange or a full refund within 30 days as part of their Money Back Guarantee programme. ATF Sport will continue to expand its strategic brand partners to offer special access to its customers.

1.Convenient

Customers may subscribe and place orders directly from ATF’s website or its future mobile app and have the flexibility to cancel anytime they want.

2. On-Time

Through their website, customers can save time and get their products directly on a timely basis (within 3-5 working days around Malaysia).

3. Huge Saving

Customers can enjoy huge savings via a subscription programme of up to 40% and enjoy other exclusive perks.

APT Products 1

APT Products

APT Products 3

APT Products 4

Its latest product, the ATF Box has recently hit the shelves in July 2022. A more flexible option for users, allowing them to choose from three different subscription plans (3, 6 to 12 months) with varying discounts for each tier. Upon subscription, customers can terminate the plans after a certain period or it will be auto-renewed. Customers can choose any product they want with a minimum order value that gives them a discount.

what next APT Products

For more information on ATF Sport, please visit the company’s website and social media links below:

Malaysia’s Leading Sport Tape Brand
ATF Sport Taping (@atfsporttaping) • Instagram photos and videos

https://www.instagram.com/atfsporttaping/ 
https://web.facebook.com/atfsporttaping/
https://www.tiktok.com/@atfsporttaping?lang=en
https://atfsport.com

The below graph shows the projected subscription rate and revenue forecast for the ATF Box product. The projected average order value is RM125.00 (2023), RM150.00 (2024), RM175.00 (2025), RM200.00 (2026) and RM250 (2027), which also depends on the company securing more partnerships and joining more sports events.

1.Business to Business:

Products are sold to business entities such as sports institutions, physiotherapy centres and sports teams.

2. Business to Consumer:

ATF supplies directly to customers via their website, e-commerce (Shopee) and social media (Instagram, Facebook & Whatsapp) and also via participation in sports events.

3. Combination of B2B and B2C: ATF currently has over 15 re-sellers across Malaysia.

ATF’s aggressive marketing plans include focusing on building brand ambassadors, influencers and utilisation of digital marketing to attract more customers in the next two years. They also plan to form strategic partnerships over the subsequent years; four in 2024, seven in 2025, and seven in 2026.

Mohd Azmir, Managing Director

Co-founder of ATF Sports Sdn Bhd. He has over five years of experience in the engineering industry (leading IPP in Malaysia) and three years of experience as a Director at AZ Fitness Sdn Bhd. A national rugby athlete, he has represented Malaysia at the Asia Rugby Championship where Malaysia reached Premier Division for the first time, as well as being a silver medalist at the 2015 SEA Games.

 

Khairul Azhar Mohamad, Director of Operations

10 years of experience in the professional service, engineering industry, and oil & gas industry. Currently a Senior Well Integrity Technologistat at ExxonMobil Exploration & Production (M) Inc. (EMEPMI).

 

Aida Munirah, Director of Finance

Over 14 years of experience in auditing and finance industry (finance analyst of a Fortune Global 500 MNC). Inspiration behind #Burpees4Aida, a campaign to raise awareness of rare cancer as well as funds for cancer research.

Myrzela Sabtu

5 years of experience at Bank Negara Malaysia as Director Facility Management and 4 years of experience as a Chief Real Estate Officer at Lembaga Tabung Haji. Currently, a partner of My EDU Prop PLt.

Brad Mika

A professional rugby player for 12 years. Currently residing in Malaysia working at Borneo Eagles Rugby Club as Rugby Coaching Director Technical Advisor Malaysia Rugby National 15s team.

Picture on the left: ATF Sport Taping is in the midst of working with Ekuinas to increase its online brand presence and looking out for opportunities in new market segments such as for personal and physiotherapy use.

Source: https://www.nst.com.my/news/nation/2021/04/683397/ekuinas-helps-bumiputera-businesses-grow

Picture in the middle: The Managing Director of ATF Sport Taping, En Azmir is exploring the international market for their sports tape.

Source: https://www.pressreader.com

Picture on the right: Malaysia rugby player, Muhamad Firdaus Tarmizi is wearing ATF sport tape on Sukan SEA 2017 between Malaysia and Singapore.

Source: https://www.bharian.com.my/

ATF Sport Taping supply sport tape to all FA Selangor players in 2019. “ We are very confident ATF Sport Taping will supply the best quality products to our teams & fans”.

Source: https://selangorfc.com/ 

ATF Sport became one of the partners for ISN on the 10th Anniversary of the National Sports Institute (ISN).

Source: https://isn.gov.my/majlis-perasmian-sambutan-ulang-tahun-institut-sukan-negara-ke-10-isn10/

 

Fund Breakdown Justifications:

Current Finances

Current Finances

Projected Finances

Projected Finances

Company Name: ATF Sport Sdn BHd
Date of Incorporation: 22/01/2018
Company Registration Number:1265268-H

Established in December 2015, ATF Sport sells top-quality, nationally recognised, and affordable sports tape accessible to the masses. ATF Sport Founder and Managing Director Mohd Azmir Zed wanted to create a product that allows both professional athletes and sports enthusiasts to perform on the field with utmost confidence, as well as creating awareness of the importance of injury prevention and enhancement of sporting performance via the usage of high-quality sports tapes.

To date, ATF Sport has grown into a formidable player in the sports medicine industry. The startup made a profit in 2020 before the pandemic started and is trusted by various established sports teams in Malaysia (mostly football and rugby teams) to use their tapes for official matches. Their growth has also attracted overseas demand from the Jakarta and Sri Lankan rugby teams thus in the coming years, there is potential for more growth once ATF begins focusing on exporting its products, more specifically to sports teams or individual customers within Indonesia or Sri Lanka.

 

Sri Lanka

Besides the Sri Lankan Rugby Team, ATF is currently supplying tapes to a third-party distributor who distributes to other sports brands in Sri Lanka. Key customers include the Sri Lankan Rugby Team and a few other rugby clubs in Sri Lanka.

 

Indonesia

Besides the Jakarta Banteng Rugby Team, ATF only has one other small order to a potential distributor in Indonesia as a pilot test currently.

Future roadmap

ATF Sport founder Founder and Managing Director Mohd Azmir Zed wanted to create a product that allows both professional athletes and sports enthusiasts to perform on the field with utmost confidence, as well as creating awareness of the importance of injury prevention and enhancement of sporting performance via the usage of high-quality sports tapes. Despite not having compromised on quality, Azmir also wants a product that is affordable and accessible to the public.

Currently there is still a limited number of affordable, top-quality sports tapes in Malaysia. According to ATF, they are currently the only local seller of sports tape in Malaysia. Other notable competitors are mostly brands originating from abroad and are distributed in Malaysia by authorised distributors. Below is an illustrated comparison between ATF Sport’s tapes with its international peers.

Rigid Tape

rigie tape

Kinesio Tape

Kinesio Tape
As an active athlete and a former national rugby player himself, ATF Sport founder Founder and Managing Director Mohd Azmir Zed has first-hand experience and is well accustomed to the requirements of high-quality sports products. Azmir has also built various connections in the sports industry to leverage for existing and future partnerships. One notable existing partner is the National Sports Institute of Malaysia; Institut Sukan Negara (ISN); who recognised the quality of ATF’s products and became ATF’s shareholder in 2021. He has also represented the Malaysia National Team at the Asian Rugby Championships and SEA Games, and currently represents the Negeri Sembilan Rugby Union and NS Wanderers Rugby Club.

Through the sale of its sports tape products, the newly launched ATF Box, as well as via the subscription model.

Its latest product, the ATF Box has recently hit the shelves. This product gives users the option to choose from three different subscription plans varying from 3, 6 to 12 months, with varying discounts for each tier. Upon subscription, customers can terminate the plans after a certain period or it will be auto-renewed. Customers can choose any product they want with a minimum order value that gives them a discount.

Below are the business segments to which ATF supplies its products:

 

  • 1.Business-to-Business:
    Products are sold to business entities such as sports institutions, physiotherapy centres and sports teams.
  •  
  • 2. Business-to-Consumer:
    ATF supplies directly to customers via their website, e-commerce (Shoppee) and social media (Instagram, Facebook & Whatsapp) and also via participation in sports events.
  •  
  • 3. Combination of B2B and B2C: ATF currently has over 15 re-sellers across Malaysia.

ATF Sport provides top-quality and nationally recognised sports tapes at affordable prices and is the first sports tape brand provider in Malaysia that runs a monthly subscription fee option.

ATF targets to offer dividends of up to 15% per annum out of net profit for the year, to be shared by all shareholders based on investors’ equity, depending on whether ATF reaches its projected net profit based on its projected financials for the year.

In the event that ATF is not able to achieve the targeted milestone for the year, it shall still target to offer dividends for the year, but on a reduced proportionate basis instead based on the following:-

Shariah advisory firm Adl Advisory has produced an official shariah pronouncement letter to confirm the shariah status of this deal. View it here.

For more information on ATF Sport, please visit the company’s website and social media links below:

Malaysia’s Leading Sport Tape Brand

ATF Sport Taping (@atfsporttaping) • Instagram photos and videos

https://web.facebook.com/atfsporttaping/

Shortage of local livestock and increases in prices due to the shortage.

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“No shares will be allotted or issued based on this document after six months from the closing of the offer period.”

“This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.”

“This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fundraising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.”

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