{"id":3722,"date":"2021-11-05T08:52:26","date_gmt":"2021-11-05T08:52:26","guid":{"rendered":"https:\/\/blog.ethis.co\/?p=3722"},"modified":"2023-01-09T03:37:58","modified_gmt":"2023-01-09T03:37:58","slug":"pros-cons-equity-crowdfunding","status":"publish","type":"post","link":"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/","title":{"rendered":"The Pros and Cons of Equity Crowdfunding for Your Business"},"content":{"rendered":"\n<p><em>Equity crowdfunding is an alternative to financing businesses compared to the traditional route via banks and venture capitalists.<\/em><\/p>\n\n\n\n<p>Though banks are traditionally the main source of financing for small and medium-sized enterprises (SMEs), on average, many SMEs face great difficulties in obtaining loans and other forms of financial assistance due to an extensive list of prerequisites. This is why they may resort to alternative forms of financing such as<a href=\"https:\/\/ethis.co\/blog\/equity-crowdfunding\/\"> equity crowdfunding<\/a> instead.&nbsp;In this article, we take a look at the pros and cons of equity crowdfunding for your business. <\/p>\n\n\n\n<p>The definition of an SME ranges from someone who sells from a shopping cart to someone with a small store, with each country offering different definitions of the terms. In Malaysia, the largest small and medium-sized companies are in the manufacturing sector and have more than 150 employees, while in the agriculture and services sectors, SMEs only have 50 employees, for instance.&nbsp;<\/p>\n\n\n\n<p>Related:<a href=\"https:\/\/ethis.co\/blog\/malaysia-equity-crowdfunding\/\"> Malaysia\u2019s Equity Crowdfunding: The 4 Players<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_51_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ddf7241b7dc\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ddf7241b7dc\"  type=\"checkbox\" id=\"item-69ddf7241b7dc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#Should_you_consider_crowdfunding_for_your_business\" title=\"Should you consider crowdfunding for your business? \">Should you consider crowdfunding for your business? <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#Pros_of_equity_crowdfunding\" title=\"Pros of equity crowdfunding:\">Pros of equity crowdfunding:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#1_Alternative_to_traditional_financing\" title=\"1) Alternative to traditional financing\">1) Alternative to traditional financing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#2_Advertising_a_project_or_business_through_an_online_platform_can_be_a_valuable_form_of_marketing\" title=\"2) Advertising a project or business through an online platform can be a valuable form of marketing\">2) Advertising a project or business through an online platform can be a valuable form of marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#3_You_get_to_gauge_interest_in_your_business_get_expert_feedback_and_suggestions_for_improvement\" title=\"3) You get to gauge interest in your business, get expert feedback and suggestions for improvement\">3) You get to gauge interest in your business, get expert feedback and suggestions for improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#4_Investors_can_track_progress_of_your_campaign_%E2%80%93_this_can_help_you_promote_your_brand_online\" title=\"4) Investors can track progress of your campaign \u2013 this can help you promote your brand online.\">4) Investors can track progress of your campaign \u2013 this can help you promote your brand online.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#5_Investors_can_often_be_the_most_loyal_customers_in_the_fundraising_process\" title=\"5) Investors can often be the most loyal customers in the fundraising process.\">5) Investors can often be the most loyal customers in the fundraising process.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#Cons_of_equity_crowdfunding_are\" title=\"Cons of equity crowdfunding are:\">Cons of equity crowdfunding are:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#1_Not_all_projects_or_businesses_are_eligible_for_equity_crowdfunding\" title=\"1) Not all projects or businesses are eligible for equity crowdfunding\">1) Not all projects or businesses are eligible for equity crowdfunding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#2_Choosing_the_right_crowdfunding_platform_will_take_up_your_time_and_resources\" title=\"2) Choosing the right crowdfunding platform will take up your time and resources&nbsp;\">2) Choosing the right crowdfunding platform will take up your time and resources&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/#3_Your_business_idea_could_be_stolen_if_you_don%E2%80%99t_patent_or_copyright_your_business_idea\" title=\"3) Your business idea could be stolen if you don&#8217;t patent or copyright your business idea.\">3) Your business idea could be stolen if you don&#8217;t patent or copyright your business idea.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Should_you_consider_crowdfunding_for_your_business\"><\/span>Should you consider crowdfunding for your business? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2021\/11\/F4E45AFE-CC3D-415E-8324-D52FC7FE29FE1-1024x536.png\" alt=\"Pros and Cons of Equity Crowdfunding\" class=\"wp-image-3723\" srcset=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2021\/11\/F4E45AFE-CC3D-415E-8324-D52FC7FE29FE1-1024x536.png 1024w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2021\/11\/F4E45AFE-CC3D-415E-8324-D52FC7FE29FE1-300x157.png 300w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2021\/11\/F4E45AFE-CC3D-415E-8324-D52FC7FE29FE1-768x402.png 768w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2021\/11\/F4E45AFE-CC3D-415E-8324-D52FC7FE29FE1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Equity crowdfunding is another financing alternative for SMEs that are undergoing business development and expansion.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Before you decide, here is a list of the pros and cons of equity crowdfunding for SME financing.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Pros_of_equity_crowdfunding\"><\/span>Pros of equity crowdfunding:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Alternative_to_traditional_financing\"><\/span>1) Alternative to traditional financing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you need to raise funds in a short period of time, equity crowdfunding is an effective option.&nbsp;<\/p>\n\n\n\n<p>The user-friendly process makes creating and publishing campaigns happen in no time. Equity crowdfunding is also a great option because it is easy to customise your homepage and you can easily share your activities or campaigns.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Advertising_a_project_or_business_through_an_online_platform_can_be_a_valuable_form_of_marketing\"><\/span>2) Advertising a project or business through an online platform can be a valuable form of marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>a) Social Media<\/strong><\/p>\n\n\n\n<p>Social media is a popular organic and free way to share your crowdfunding campaign, and for a good reason &#8211; you can, through the right and proper strategies, find new friends and supporters on social media.&nbsp;<\/p>\n\n\n\n<p>Below are several of the best practices to extend your reach:<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<ul>\n<li>Use hashtags, particularly branded hashtags, to increase the reach of your campaign.<\/li>\n\n\n\n<li>Keep your message short and sweet.<\/li>\n\n\n\n<li>Add photos, videos, or other images to grab your readers&#8217; attention. Always link to the campaign.<\/li>\n<\/ul>\n\n\n\n<p><strong>b) Email marketing<\/strong><\/p>\n\n\n\n<p>Email is a great way to connect with your existing database, a.k.a., the people you already know.<\/p>\n\n\n\n<p>Through a simple email, you can share your latest promotions, campaign offerings or even provide educational content that may be helpful to the investors.&nbsp;<\/p>\n\n\n\n<p>Email marketing is a great way to stay connected with users and update them with your latest business updates. (i.e. announcing your campaign by sharing a teaser a few days before the campaign starts).<\/p>\n\n\n\n<p>The key to a good email is to be specific and to the point &#8211; since most people are on the go nowadays, not everyone has the luxury of time to read through a long email.&nbsp;<\/p>\n\n\n\n<p><strong>c) Local or global media<\/strong><\/p>\n\n\n\n<p>If you want to increase the visibility of your business, it is also good to contact your local newspaper or other global media outlets to pitch stories about your business or your fundraiser.&nbsp;<\/p>\n\n\n\n<p>The benefit of sending out a press release is the possibility of reaching a larger and wider market. Though it\u2019s obvious to them why your business is fundraising, the most important aspect of this is to tell it in a way that is compelling.&nbsp;<\/p>\n\n\n\n<p>All in all, you should connect with your investors through online channels and traditional platforms. Find the best way to be creative and involve as many people as possible in your campaign.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_You_get_to_gauge_interest_in_your_business_get_expert_feedback_and_suggestions_for_improvement\"><\/span>3) You get to gauge interest in your business, get expert feedback and suggestions for improvement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Believe it or not but <a href=\"https:\/\/ethis.co\/blog\/investing-equity-crowdfunding-pros-cons\/\">equity crowdfunding <\/a>is surprisingly a good way to test the audience&#8217;s reaction or attraction to your business product\/idea.&nbsp;<\/p>\n\n\n\n<p>If people are willing to invest in it, then that&#8217;s a good sign that your idea might work well in the market.&nbsp;<\/p>\n\n\n\n<p>Equity crowdfunding allows you to quickly and inexpensively verify ideas in the market and provide the information you need to justify investments in the research, planning, and analysis phase. This is required to bring those ideas to market.<\/p>\n\n\n\n<p>Feedback on market demand, product demand and improvements are needed and play an important role in any business. However, you must be able to define what quality feedback is to your business.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Investors_can_track_progress_of_your_campaign_%E2%80%93_this_can_help_you_promote_your_brand_online\"><\/span>4) Investors can track progress of your campaign \u2013 this can help you promote your brand online.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Equity crowdfunding platforms, like the one on the <a href=\"https:\/\/ethis.co\/\">Ethis.co<\/a> website, provide fundraising statistics to help you monitor the progress of your investments.&nbsp;<\/p>\n\n\n\n<p>These platforms will be equipped with the right infrastructure for you to easily identify your investor and information about their background.&nbsp;<\/p>\n\n\n\n<p>Understanding why your campaign was successful (or not) will play a major role in creating returning investors to upcoming campaigns.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_Investors_can_often_be_the_most_loyal_customers_in_the_fundraising_process\"><\/span>5) Investors can often be the most loyal customers in the fundraising process.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most impressive feat about investment crowdfunding is when a company is able to convert its most loyal customers into their investors.<\/p>\n\n\n\n<p>Investor retention could be argued, is about paying attention to existing investors and looking for creative and compelling solutions and ways to make them loyal investors.<\/p>\n\n\n\n<p>Investor loyalty is considered to be two components: attitude and behaviour. Attitude reflects an individual&#8217;s intent to reinvest and encourage others to invest, and behaviour determines the retention pattern. To increase investor confidence in re-investing, short-term advertising and marketing activities such as loyalty programs are encouraged.<\/p>\n\n\n\n<p>A loyal investor also demonstrates a high degree of psychological commitment and identity to a campaign, which can contribute to campaign modification and implementation. Loyal investors are more likely to continue investing in your business if their psychological needs are met. The interaction between investors leads to psychological identification and investor commitment to current and future campaigns.<\/p>\n\n\n\n<p>Keeping stock in a company is the most effective brand loyalty program. Companies that value long-term relationships with their investors want to establish long-term relationships. By turning your investors into loyal investors, you can strengthen your business relationship with them.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/ethis.co\/blog\/equity-crowdfunding-diversification-strategy\/\">Diversify Your Investment Portfolio with Equity Crowdfunding<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cons_of_equity_crowdfunding_are\"><\/span>Cons of equity crowdfunding are:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Not_all_projects_or_businesses_are_eligible_for_equity_crowdfunding\"><\/span>1) Not all projects or businesses are eligible for equity crowdfunding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most equity crowdfunding activities are successful in the B2C (Business-to-consumer) market. You don&#8217;t usually see the same success in B2B (Business to Business) startups.&nbsp;<\/p>\n\n\n\n<p>The differences between B2B and B2C companies play a major role, particularly when it comes to investments in crowdfunding. Business direction affects investment opportunities hence focusing on corporate and client projects is a promising way to understand crowdfunding behaviour.&nbsp;<\/p>\n\n\n\n<p>However, B2B has been gaining more attraction over time. Therefore, investors may view B2B products as a more promising opportunity. In this case, the product nature of a technically complex B2B business is related to the direction of the B2B marketplace and the overall B2B experience.<\/p>\n\n\n\n<p>This largely depends on the investment community. If you look at a product that has a clear and specific impact on the end consumers, you will quickly recognise why it\u2019s usually more successful for B2C outfits than B2B companies. Their goal is clear, and their investment is more active. End consumers may find it harder to relate to other forms of non-customer businesses, and hence their value is uncertain.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Choosing_the_right_crowdfunding_platform_will_take_up_your_time_and_resources\"><\/span>2) Choosing the right crowdfunding platform will take up your time and resources&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many entrepreneurs do not appreciate the time, energy, and planning needed to complete a crowdfunding exercise.<\/p>\n\n\n\n<p>Regular communication with investors, detailed financial reports, forecasts, POA (Plan of action) for investment funds, etc. These are Standard Operating Methods (SOPs) and are required before the crowdfunding activity begins.&nbsp;<\/p>\n\n\n\n<p>Learning about crowdfunding brands and services are important in determining the right crowdfunding platform. Product quality and reputation are important factors and should be a priority. A valid certificate can increase the reliability of your products. For example, you can get a trademark registration certificate.&nbsp;<\/p>\n\n\n\n<p>These measures need to be undertaken, otherwise, entrepreneurs will run the risk of being deemed unprofessional.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Your_business_idea_could_be_stolen_if_you_don%E2%80%99t_patent_or_copyright_your_business_idea\"><\/span>3) Your business idea could be stolen if you don&#8217;t patent or copyright your business idea.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Perhaps the biggest problem with crowdfunding is idea theft. Due to crowdfunding being conducted in the public forum, entrepreneurs may be vulnerable to fraudulent attacks, with their ideas stolen and passed on to other investors and businesses.&nbsp;<\/p>\n\n\n\n<p>Crowdfunding platforms that exist today are largely regulated under various intellectual property laws that protect their content. However, measures must be taken to protect crowdfunding platforms by applying for a patent and copyright trademark automatically after the publication of the content.<\/p>\n\n\n\n<p>The main reason behind this could be the lack of awareness regarding the protection of intellectual property rights and the protection of resources within that ecosystem or country for authority to effectively enforce intellectual property rights. In conclusion, there have always been disputes over copyright and trademarks.<\/p>\n\n\n\n<p>With all things considered, deciding which source of financing for your business requires extensive consideration of all sources of financing\u2014whether traditional or alternative such as equity crowdfunding.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Small and medium enterprises are important to the Malaysian economy, which comprises 99.2% of the total business establishments, where SMEs contributed 32% of the Malaysian Gross Domestic Product (GDP).&nbsp;<\/p>\n\n\n\n<p>Many SMEs struggle to grow, but at some point, they realize that the financial gap is too big to be filled. A common problem with SMEs&#8217; financial problems is the need to improve their financing channels.<\/p>\n\n\n\n<p>Equity crowdfunding is seen as a possible solution or alternative to the problem that SMEs face when it comes to budget constraints that hinder further growth. Crowdfunding enables SMEs to establish open contacts with the public through qualified investors.<\/p>\n\n\n\n<p>The equity crowdfunding structure allows different types of investors to purchase SME shares online within the investment range determined by the board of directors. Founders can also use their personal connections to raise awareness of crowdfunding activities.&nbsp;<\/p>\n\n\n\n<p>As the global crowdfunding industry has grown dramatically over the past several years, regulators have also begun to take the potential of the industry seriously. Regulation of the industry will grant investors, issuers and platform operators more confidence in the market and thus encourage greater participation.&nbsp;<\/p>\n\n\n\n<p>Visit <a href=\"https:\/\/ethis.co\/\">Ethis.co<\/a> if you are curious to learn more about equity crowdfunding as a way to raise funds for your business.<\/p>\n<\/div><\/div>\n\n\n\n<p>Read more about <a href=\"https:\/\/ethis.co\/blog\/equity-crowdfunding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Equity Crowdfunding<\/a> or check out what other experts have to say about <a href=\"https:\/\/porch.com\/advice\/funding-new-business\" title=\"\">crowdfunding for your business<\/a>. <\/p>\n<div class=\"rns\" data-title=\"The Pros and Cons of Equity Crowdfunding for Your Business\" data-tags=\"\" data-categories=\"Crowdfunding\" data-comments=\"0\" data-date=\"1636102346000\" data-author=\"Haytham Tarek\" data-single=\"\" data-url=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/\"><\/div> <!-- Check out https:\/\/reactandshare.com -->","protected":false},"excerpt":{"rendered":"<p>Equity crowdfunding is an alternative to financing businesses compared to the traditional route via banks and venture capitalists. Though banks are traditionally the main source &hellip; <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/ethis.co\/blog\/pros-cons-equity-crowdfunding\/\">Read More &rsaquo;<\/a><\/span><\/p>\n","protected":false},"author":71,"featured_media":3725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":""},"categories":[7],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2021\/11\/12BCCAD8-0874-4150-BAA4-12F8DAB170A11.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbDwgm-Y2","_links":{"self":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts\/3722"}],"collection":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":2,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts\/3722\/revisions"}],"predecessor-version":[{"id":6783,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts\/3722\/revisions\/6783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/media\/3725"}],"wp:attachment":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/tags?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}