{"id":1541,"date":"2021-12-16T06:09:00","date_gmt":"2021-12-16T06:09:00","guid":{"rendered":"https:\/\/blog.ethis.co\/?p=1541"},"modified":"2022-11-15T03:54:49","modified_gmt":"2022-11-15T03:54:49","slug":"islamic-crowdfunding-platforms-malaysia","status":"publish","type":"post","link":"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/","title":{"rendered":"Islamic Crowdfunding Platforms in Malaysia"},"content":{"rendered":"<p><em>Editor\u2019s Note: This post was originally published in November 2017 and has been edited and updated for relevancy and comprehensiveness.<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_51_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e3c062c2e1e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e3c062c2e1e\"  type=\"checkbox\" id=\"item-69e3c062c2e1e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/#What_is_Crowdfunding\" title=\"What is Crowdfunding?\">What is Crowdfunding?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/#Crowdfunding_vs_Islamic_Crowdfunding\" title=\"Crowdfunding vs. Islamic Crowdfunding\">Crowdfunding vs. Islamic Crowdfunding<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/#Types_of_Islamic_Crowdfunding\" title=\"Types of Islamic Crowdfunding\">Types of Islamic Crowdfunding<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/#Selected_Examples_of_Islamic_and_Muslim-Focused_Crowdfunding_Platforms_in_Malaysia\" title=\"Selected Examples of Islamic and Muslim-Focused Crowdfunding Platforms in Malaysia\">Selected Examples of Islamic and Muslim-Focused Crowdfunding Platforms in Malaysia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/#Bottom_line_It_is_an_attractive_form_of_alternative_financing\" title=\"Bottom line: It is an attractive form of alternative financing\">Bottom line: It is an attractive form of alternative financing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_Crowdfunding\"><\/span><b>What is Crowdfunding?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors (or donors). This approach taps into the collective efforts of a large pool of individuals\u2014primarily online via social media and forums\u2014and leverages their networks for greater reach and exposure. Increasingly, larger investors including financial institutions, fund houses, family offices and high-net-worth individuals are also participating in Crowdfunding platforms, resulting in the larger platforms becoming bonafide funding marketplaces, where different fund sources are aggregated to finance projects together. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding is a very useful tool for start-ups that may have innovative money-making and job-creating ideas through new businesses and eventually help to create a better community. In the past, to apply for a loan from banks, start-ups and micro and medium-sized enterprises (MMEs) will need to have a strong business plan and financial history. These applications will typically be rejected as they are deemed to be too risky when viewed through the lens of the banks\u2019 credit and risk assessment. Fortunately, through innovative delivery models such as online crowdfunding platforms, startups, SMEs &amp; MMEs can now have access to a huge base of investors online. When these same startups are featured on crowdfunding platforms, thousands of micro and large investors and supporters may decide to rally behind the startups and support it. For example in 2009, only <a href=\"http:\/\/www.bnm.gov.my\/index.php?ch=en_speech&amp;pg=en_speech&amp;ac=764&amp;lang=bm\" target=\"_blank\" rel=\"noopener noreferrer\">USD10 million<\/a> was raised globally through nine major crowdfunding platforms. However the figures escalated dramatically to over <a href=\"http:\/\/www.bnm.gov.my\/index.php?ch=en_speech&amp;pg=en_speech&amp;ac=764&amp;lang=bm\" target=\"_blank\" rel=\"noopener noreferrer\">USD767 million in 2016 with backers from over 200 countries<\/a>. This has facilitated the growth of entrepreneurs by providing finance to about <a href=\"http:\/\/www.bnm.gov.my\/index.php?ch=en_speech&amp;pg=en_speech&amp;ac=764&amp;lang=bm\" target=\"_blank\" rel=\"noopener noreferrer\">1.3 million crowdfunding projects<\/a>. Additionally, apart from start-ups, SMEs &amp; MMEs, crowdfunding can also be used as a platform to get donations for the under served segment of the society.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Crowdfunding_vs_Islamic_Crowdfunding\"><\/span><b>Crowdfunding vs. Islamic Crowdfunding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The main point of departure between crowdfunding and <a href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Islamic crowdfunding<\/a> is the application of Islamic principles in the latter. At a glance, in Islamic crowdfunding, financing is raised from a collective effort of friends, family, customers, and individual investors (or donors) \u2013 primarily online via Shariah-compliant (in accordance with the Islamic principles) platforms. In addition, to further ensure its Shariah compliance, Islamic crowdfunding must avoid the promotion of forbidden substances such as gambling, alcohol, pork and any other items that are prohibited in Islam. The term is also more loosely used to refer to Muslim-focused platforms and Muslim-owned platforms that may not have obtained formal endorsement of Shariah-compliance.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Types_of_Islamic_Crowdfunding\"><\/span><b>Types of Islamic Crowdfunding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/ethis.co\/blog\/the-4-types-of-crowdfunding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1557 size-large\" src=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/4-Types-of-Crowdfunding-01-1024x504.jpg\" alt=\"Crowdfunding\" width=\"1024\" height=\"504\" srcset=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/4-Types-of-Crowdfunding-01-1024x504.jpg 1024w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/4-Types-of-Crowdfunding-01-300x148.jpg 300w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/4-Types-of-Crowdfunding-01-768x378.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are <a href=\"https:\/\/ethis.co\/blog\/the-4-types-of-crowdfunding\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 types of crowdfunding<\/a>, namely donation crowdfunding, reward crowdfunding, equity crowdfunding and crowdfunding for projects and term-based financing, typically referred to as peer-to-peer financing or P2P financing. In donation crowdfunding, donors donate to Shariah-compliant non-profit projects, social-development initiatives etc. While in reward crowdfunding, donors contribute money for a reward such as a gift or the final product from the project owner. It is noteworthy to point out for both equity and debt crowdfunding, they may be placed under a wider category of \u2018investment crowdfunding\u2019 since Islamic finance investment models may be hybrids of what is typically categorized as P2P or equity. In equity crowdfunding, investors contribute a substantial amount of cash and will become shareholders of the crowdfunding, sharing both profit and loss. Finally, in P2P crowdfunding, investors will expect in return principal repayment with profits. <\/span><\/p>\n<p><!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script><br \/>\n  hbspt.forms.create({<br \/>\n\tportalId: \"2627399\",<br \/>\n\tformId: \"bba04de7-5725-459c-a309-dc8abc86ab1a\"<br \/>\n});<br \/>\n<\/script><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Selected_Examples_of_Islamic_and_Muslim-Focused_Crowdfunding_Platforms_in_Malaysia\"><\/span><b>Selected Examples of Islamic and Muslim-Focused Crowdfunding Platforms in Malaysia<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here are some of the Islamic and Muslim-focused crowdfunding platforms in Malaysia, and a brief snapshot on what they do.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-3580 aligncenter\" src=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Asset-51-300x75.png\" alt=\"Ethis Group\" width=\"300\" height=\"75\" srcset=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Asset-51-300x75.png 300w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Asset-51-1024x256.png 1024w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Asset-51-768x192.png 768w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Asset-51-1536x384.png 1536w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Asset-51.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol style=\"text-align: justify;\">\n<li><b> &nbsp;&nbsp;&nbsp;<a href=\"https:\/\/www.ethisventures.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ETHIS GROUP<\/a><\/b><\/li>\n<\/ol>\n<p>Ethis was founded as a private investment club in Singapore in 2014 before shifting to Malaysia, and just recently in late 2020 was awarded Malaysia\u2019s first Shariah-compliant Equity Crowdfunding licence by Securities Commission Malaysia.<\/p>\n<p>Ethis is a widely recognised pioneer in the field, having won numerous awards and accolades over the past few years.<\/p>\n<p>The majority of the group\u2019s business is in Indonesia, where it obtained the much-coveted P2P financing registration approval from the Financial Services Authority in 2019. Ethis has been present in Indonesia since 2015 and has matched retail investors from more than 50 countries into impact-investment campaigns, initially focused on property development for social housing and more recently fundraising for highly popular SME supply-chain projects.<\/p>\n<p>Ethis Group operates ethical and Islamic crowdfunding platforms both in Malaysia and Indonesia and soon in other countries. These platforms include <a href=\"https:\/\/ethis.co\/my\/\">Ethis Malaysia<\/a>, <a href=\"https:\/\/ethis.co\/id\/\">Ethis Indonesia<\/a> and <a href=\"https:\/\/www.globalsadaqah.com\/\">GlobalSadaqah.com<\/a>.<\/p>\n<p>Global Sadaqah focuses on Islamic social finance. It helps to match charity funds for sadaqah, zakat (a form of wealth tax) and waqf (a form of endowment made for religious purposes) from both the public as well as financial institutions such as Islamic Banks. Donations are made to high-impact charity campaigns.<\/p>\n<p><a href=\"https:\/\/www.launchgood.com\/#!\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1564 size-medium\" src=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/launch-good-logo-300x51.png\" alt=\"\" width=\"300\" height=\"51\" srcset=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/launch-good-logo-300x51.png 300w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/launch-good-logo.png 543w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><b> &nbsp;&nbsp;&nbsp;<a href=\"https:\/\/www.launchgood.com\/#!\/\" target=\"_blank\" rel=\"nofollow noopener\">LAUNCHGOOD&nbsp;<\/a><\/b><\/li>\n<\/ol>\n<p>LaunchGood.com is the world\u2019s largest donations and reward Islamic crowdfunding platform, based in the United States. As of March 2018, it has raised US$35 million in over 102 countries and funded 3,274 campaigns, with a large emphasis on personal fundraising campaigns, while also raising funds for disaster relief and humanitarian aid in conflict zones.<\/p>\n<p>Recently, it also established its representative office in Malaysia.<\/p>\n<p><a href=\"http:\/\/pitchin.my\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1565 size-thumbnail\" src=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-150x150.png 150w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-32x32.png 32w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-50x50.png 50w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-64x64.png 64w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-96x96.png 96w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo-128x128.png 128w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/pitchin-logo.png 251w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><b> &nbsp;&nbsp;&nbsp;<\/b><a href=\"http:\/\/pitchin.my\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>PITCHIN<\/b><\/a><\/li>\n<\/ol>\n<p>PitchIN is widely recognised as Malaysia\u2019s national crowdfunding platform. Since its inception in 2012, the pitchIN rewards venture has become the most successful rewards crowdfunding platform in South East Asia, evident through its successful groundbreaking crowdfunding projects such as the first-ever Indie festival in Penang, TAPAUfest and TeeSomethingNice, a tee-shirt project in celebration of Hari Malaysia and Merdeka 2014.<\/p>\n<p>In addition, PitchIN also helped to secure a permanent place for Wok It, a Malaysian mobile kitchen that serves quick and customised meals to raise finances to build their kitchen and to set up a permanent home. Apart from being a rewards-based crowdfunding platform, PitchIN also operates as an equity crowdfunding platform.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><a href=\"http:\/\/www.ata-plus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1567 size-medium\" src=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/ata-plus-logo-300x153.jpg\" alt=\"\" width=\"300\" height=\"153\" srcset=\"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/ata-plus-logo-300x153.jpg 300w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/ata-plus-logo-768x391.jpg 768w, https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/ata-plus-logo.jpg 943w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li><b> &nbsp;&nbsp;&nbsp;<\/b><b><a href=\"http:\/\/www.ata-plus.com\/\" target=\"_blank\" rel=\"nofollow noopener\">ATA PLUS SDN. BHD.<\/a>&nbsp;<\/b><\/li>\n<\/ol>\n<p>ATA PLUS Sdn Bhd\u2019s equity crowdfunding platform known as Ata-Plus aims to democratise financial inclusion by matching capital with exciting businesses.<\/p>\n<p>Investors can leverage the comprehensive networks in the ATA PLUS ecosystem to manage risk in supporting sustainable business. Although ATA PLUS is not formally Shariah-compliant, it can be regarded as a type of Muslim-focused crowdfunding platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_line_It_is_an_attractive_form_of_alternative_financing\"><\/span><b>Bottom line: It is an attractive form of alternative financing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finally, Islamic crowdfunding platforms can be deemed as an integral component of the present Islamic financial industry as it helps to fulfill the inherent characteristics and principles of <a href=\"https:\/\/ethis.co\/blog\/islamic-finance-explained\/\">Islamic finance<\/a>.<\/p>\n<p>In addition, it will also create a win-win situation for all the relevant stakeholders. Moving forward, if properly implemented and exercised, Islamic crowdfunding platforms in Malaysia can be the next game-changer of the Islamic financial industry.<\/p>\n<p style=\"text-align: justify;\">\n<div class=\"rns\" data-title=\"Islamic Crowdfunding Platforms in Malaysia\" data-tags=\"\" data-categories=\"Crowdfunding,Islamic Crowdfunding,Islamic Finance\" data-comments=\"0\" data-date=\"1639634940000\" data-author=\"Shabana Binte Mahmoodul Hasan\" data-single=\"\" data-url=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/\"><\/div> <!-- Check out https:\/\/reactandshare.com -->","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: This post was originally published in November 2017 and has been edited and updated for relevancy and comprehensiveness. What is Crowdfunding? Crowdfunding is &hellip; <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/ethis.co\/blog\/islamic-crowdfunding-platforms-malaysia\/\">Read More &rsaquo;<\/a><\/span><\/p>\n","protected":false},"author":20,"featured_media":1569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":""},"categories":[7,3,119],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ethis.co\/blog\/wp-content\/uploads\/2018\/03\/Crowdfunding.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbDwgm-oR","_links":{"self":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts\/1541"}],"collection":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":3,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts\/1541\/revisions"}],"predecessor-version":[{"id":4005,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/posts\/1541\/revisions\/4005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/media\/1569"}],"wp:attachment":[{"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/media?parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/categories?post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethis.co\/blog\/wp-json\/wp\/v2\/tags?post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}